When Gigi Hadid walked the red carpet at the 2021 Met Gala in a Prada gown and red hair, she unintentionally triggered a visceral reaction. A classic. Kendall Jenner was the first to try the copper-colored locks, followed by Halsey, Sydney Sweeney, and even Megan Fox.
While we thought the look was finished for the season, Emma Chamberlain, our favourite Gen Z-er and true tastemaker, has debuted her next transformation. After a brief stint with a blonde bob for the summer, the YouTube star revealed her burgundy colour on Instagram today. She was photographed in a picturesque San Francisco park wearing a patent leather jacket, green knit and blue pants, and large tinted Gucci sunglasses.
Her hair was perfectly unkempt, as is typical of the content creator and model, with beach waves and a messy front fringe. She never takes herself seriously.
The red hairstyle makes sense, especially if Chamberlain wants to go brunette again. Any former blondie has gone through the dreaded “copper” stage before returning to a deep brown. Things about hair science.
For those who are unfamiliar, Chamberlain rose to prominence in her adolescence by posting vlogs to YouTube. She now has millions of Instagram followers, including 16 million on Instagram alone, and has launched a successful coffee brand and podcast. When she isn’t running multiple businesses, the 21-year-old can be found travelling the world with luxury brands like Louis Vuitton and Cartier.