Family Ties are the Foundation of New Balance and Patta’s Partnership

Patta and New Balance have reconnected as part of a brand-new collaboration that is inspired by generational homes and the strength of community, continuing their long-standing cooperation that began in 2020.

The desired 990v3 model from New Balance, which has been updated to incorporate both child and adult sizing, is perhaps the highlight. The Amsterdam-based, multifarious label, which operates under the guiding principle “Keep Your Family Close,” updates the silhouette with plush “Olivine” nubuck uppers and a mesh white and grey midsole that has been embellished with a stylish speckled look.

On the back, the 990v3 features NB’s Made in USA logo along with a subdued Patta script P and branding on the heel counter. Finally, Split ENCAP midsoles feature black rubber outsoles with grey speckled accents.

Alongside the footwear, an inclusive apparel line including crewnecks, sweatpants, and T-shirts available in whole family sizing will be released. The clothing is prepared in a striking shade of green and comes with a variety of co-branded logos, the collection’s byline, and a family tree image.

On September 30, Patta will be the exclusive retailer for the Patta x New Balance 990v3 and apparel collection. On October 7, New Balance and a few other stores will be the global distributors.


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