Juice WRLD fans have been treated to a slew of posthumous releases since his untimely death nearly three years ago, including Legends Never Die and Fighting Demons. In collaboration with Club 999, we’re also getting some premium, official Juice WRLD merch from Ksubi, one of the late rapper’s favourite brands.
The new Ksubi x Juice WRLD 999 collection features jeans, jackets, hoodies, and tees inspired by Juice WRLD’s enduring streetstyle aesthetic. Denim pieces, such as the Classic Jacket Juice Trip, are embellished with screen-printed and embroidered doodle-style artwork inspired by Juice’s art and mantras, while tees and hoodies are adorned with images of the rapper alongside Ksubi logos.
According to the brand, “Juice WRLD encapsulated the Ksubi ethos of the Creative Outsider – a rebellious individual who did things his own way and pushed to express himself via different avenues.”
The entire eight-piece Ksubi x Juice WRLD 999 collection is now available for purchase on Ksubi.com, with prices ranging from $99 to $260.
Ksubi collaborated with Juice WRLD collaborators Trippie Redd and Haan for a promotional video directed by Steve Cannon and a photo series by Neri to celebrate the new collection. Skater Boo Johnson, actress Jessica Belkin, and artist Skye Morales also appear in the campaign, and the video concludes with archival footage of Juice WRLD himself, scored with his song “Two Cups (Everything’s Going My Way),” in which the Chicago rapper name drops Ksubi: “Always rocking pretty ni-a clothes, Ksubi jeans with the VLONE, always got Ksubi jeans on,” he raps.
Fans will also recognise the significance of the collection’s name — Ksubi x Juice WRLD 999 — which alludes to Juice’s “999” numerical mantra. The numbers (which Juice had tattooed on himself) are an inversion of the satanic 666 and represent the transformation of life’s negatives into positives. The mantra is also the name of Club 999, a company that has been releasing official Juice WRLD music and merchandise since his death.
The new release coincides with the third anniversary of Juice WRLD’s untimely death, which will be commemorated by Juice WRLD day on December 8. Juice WRLD has remained one of the world’s most popular hip-hop artists in those three years, thanks in large part to posthumous releases Legends Never Die and Fighting Demons.
Head to Ksubi.com to shop the new Ksubi x Juice WRLD 999 collection now.